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What to do if the created site should be multilingual?

What to do if the created site should be multilingual?
Creating a website that must be hosted in multiple countries and languages is one of the most popular tasks for all business owners who want to maximize the attractiveness of potential customers. For them, there are many reasons why multilingualism is an important feature of the project. The main goal is to achieve the possibility of access to a larger audience and increase profits. So, if you are looking for a way to create a multilingual site, then first of all you need to determine the order of your actions and understand what technologies and tools you will need. First of all, you need to determine which languages should be added to the site: European or Asian, as well as CIS languages, Arabic or Hebrew or Latin. You also need to decide how fully the languages will be represented. You can understand this only if you know where and for whom the site will be directed. The second step is the compilation of translations. To do this, you can use the paid services of professional translators or use specialized tools, such as the Google Translate service. Even though the latest automated translation has few advantages, it can be used for the initial translation. The third step is to define a mechanism that will determine the visitor's language in order to automatically show him the site in the desired language. There are many platforms that allow you to enable multilingualism on the site. The most popular are WordPress, Joomla, Drupal, Magento, etc. These platforms will give you the opportunity to create a multilingual site by adding language packs and translating texts into different languages. The fourth and final step is to optimize the indexing of a multilingual site. In this case, you will need to use special technologies and methods such as hreflang, visitor multilingualism and pseudo-subdomains. These methods allow search engines to recognize your site and properly index its content. In addition, it will help to bring the site to the top 10 search results for all languages marked in the project. So, to create a successful multilingual site, you must follow four basic steps: determine the languages you plan to use; translate the text using a professional translator or special tools; install a platform that will include the appropriate language packs and translations; and finally, apply SEO technologies to index the site in different languages.

26 December 2022 (Boudybuilder) Виталий Фантич

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